Mercado.com.ar

Monthly subscription on mercado.com.ar costs 12AR$ per month.

You also receive a book about management, economics and negotiations.

Anual subscription 150AR$ per year, as a gift you receive the same book as stated above.

A 2 year subscription costs 279$ and as a gift you get a vacation for 4 people in an exclusive resort.

The business consists of online subscribers only.

Notes

HBR costs to subscribe:

In print 12 issues, delivery included US$149.

HBR Online: Archive and exclusive web content, Spring 2009

Premium Membership: 12 Issues and 52 weeks online Archive access.

 

Target: “HBR readers have power, influence and potential.”

Source: http://harvardbusiness.org/hb-main/resources/pdfs/ad-sales/hbr-dedicated-readers-booklet.pdf

In detail: Students, Graduates, Managers, Educators, Corporate Buyers.

31% of HBR readers hold chief officer responsibility

65% of HBR readers are the highest technology “Power Influencers”

64% of readers have taken action or plan to take action as a direct result of seeing an ad in HBR.

Advertisement in HBR:

Since 2005 new categories of advertisement, including luxury, biotech and economic development.

Regarding advertisement the top revenue-generating categories were technology, corporate branding, education and financial services.

The following costs for online advertising were listed in 2008:

A banner on the homepage, depending on the size, costs between 75$ and 60$ per 1000 page impressions.

In the newsletter an advertisement in form of a jpg/gif costs 75$, for the same costs there is the option to obtain 300 charcacters.

There is also some special options for advertisement that HBR offers, for example 10 seconds audio podcasts, 15 seconds video pre-roll or banners in the resource center.

 Source: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/files/hbr/hbp-online-rate-card.pdf

The following costs for print advertising were listed in 2008:

Full page between 33.081$ and 40.043$ depending on the colour.

Smaller sizes (1/3 page up to 2/3 page) ranging between 14.885$ and 32.305$.

 For regular advertisers HBR offers frequency discounts.

Source: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/files/hbr/hbr-print-rate-card.pdf

Business Model:

HBR focuses on selling information, either in print version or online.