Mercado.com.ar

Monthly subscription on mercado.com.ar costs 12AR$ per month.

You also receive a book about management, economics and negotiations.

Anual subscription 150AR$ per year, as a gift you receive the same book as stated above.

A 2 year subscription costs 279$ and as a gift you get a vacation for 4 people in an exclusive resort.

The business consists of online subscribers only.

Notes

HBR costs to subscribe:

In print 12 issues, delivery included US$149.

HBR Online: Archive and exclusive web content, Spring 2009

Premium Membership: 12 Issues and 52 weeks online Archive access.

 

Target: “HBR readers have power, influence and potential.”

Source: http://harvardbusiness.org/hb-main/resources/pdfs/ad-sales/hbr-dedicated-readers-booklet.pdf

In detail: Students, Graduates, Managers, Educators, Corporate Buyers.

31% of HBR readers hold chief officer responsibility

65% of HBR readers are the highest technology “Power Influencers”

64% of readers have taken action or plan to take action as a direct result of seeing an ad in HBR.

Advertisement in HBR:

Since 2005 new categories of advertisement, including luxury, biotech and economic development.

Regarding advertisement the top revenue-generating categories were technology, corporate branding, education and financial services.

The following costs for online advertising were listed in 2008:

A banner on the homepage, depending on the size, costs between 75$ and 60$ per 1000 page impressions.

In the newsletter an advertisement in form of a jpg/gif costs 75$, for the same costs there is the option to obtain 300 charcacters.

There is also some special options for advertisement that HBR offers, for example 10 seconds audio podcasts, 15 seconds video pre-roll or banners in the resource center.

 Source: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/files/hbr/hbp-online-rate-card.pdf

The following costs for print advertising were listed in 2008:

Full page between 33.081$ and 40.043$ depending on the colour.

Smaller sizes (1/3 page up to 2/3 page) ranging between 14.885$ and 32.305$.

 For regular advertisers HBR offers frequency discounts.

Source: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/files/hbr/hbr-print-rate-card.pdf

Business Model:

HBR focuses on selling information, either in print version or online.

For the first midterm!

Times and Topics

14/04: Redes Sociales

21/04: eCommerce

28/04: Medios de Pago

05/05: Legales y Seguridad

12/05: Parcial

For the parcial: 5 quiz questions with answers

Notes:

Web 2.0: Interactive!

Prosumer = Poducer + Consumer

Podcast de Esteban Mancuso:

http://www.vacasvolando.com/money-money/64/capitulo-2-hay-negocio-en-la-web-20/

SEM: Search Engine Marketing

SEO: Search Engine Optimisation

IAB:

SCM: Supply Chain Management

ERP: Enterprise Resource Planning

BI / KM: Business Intelligence / Knowledge Management

CRM: Customer Relationship Management

BPM: Business Process Management

 

Web 3.o:

Web 3.0 is also known as “Semantic Web”, it serves as a mix of a semantic web and Web 2.0.

The aim of a semantic web is to have computers analyse and process the information that is available online. This could, for example, put information about various things together, atuomatically. An example used on wikipedia is a journey somewhere – and the web would automatically show you the weather, the traffic updates and possible stops on the way. One more step would then be to combine this information with the behavioural information known about the person. Basically: If he likes thai food it might as well justl ist all the thai foods on the way and within a 5km range of the route, in the time period of 19-21hs because thats when the driver prefers to have dinner.

Nowadays the internet is based on a massive amount of information, most of it not being in any kind of relation to something else. A semantic web would automatically put all this together and find links between the information “online”. There are already some applications for the semantic web, for example: Theseus, which is a research program provided by the german government. Another thing that already exists is a search engine, called “Swoogle” (semantic web google)

Web 4.0:

This is nothing but my very own opinion.

Due to the current (since a while) existing boom in using Web 2.0 and the new interfaces that are possible with new CPU/GPU/RAM Web 4.0 might be a whole new world, online. You might think about something like “Second Life” now, but what i mean is more like people not even noticing that they are using the computer. Combine all the new technologies that are getting cheaper when time comes, it might actually be tottaly interactive. Give it voice orders or a motion sensor.. hard to imagine you have a platform at home you can run on and actually do things, not use the keyboard and mouse for input. This is, of course, rather something that goes into a movie, but as Web 4.0 is so far away and technology advances everyday.. you cant really tell what its gonna look like.

One thing is for sure, using web 3.0 the information is gonna be linked and the internet as of web 4.0 is not going to be that anonymous anymore.

NGI – Next Generation Internet:

According to some online resources, the NGI was completed in 2002 already, and was a project to extend the internet bandwidth which was established and completed by the US government. The president signed the project in ‘96, so did the vice president (Clinton and Gore).

The NGI website does not exist anymore, only an archive to find articles from ‘96 till ‘05. The project was a success, with one aim not being achieved: Transfer a terabit per second.

After the NGI was completed, there was a new project: LSN

Large Scale Networking is another project to exented the internet, especially the access points and the bandwidth.

Once again, the LSN homepage is not available at the moment. (Which i find pretty strange for a project trying to make the internet faster )

Internet2:

Internet2 is a new network based on a 100GB/s backbone. It connects nowadays about 210 universities, 70 corporations and 45 non-profit and government organisations (source is wikipedia in this case).

The aim is to establish a leading edge network to fully use the broadband that is available.

For now, internet2 is only used for educational reasons, whereby it doesnt say that it will not go public at some point.

Let me explain this in common words for a second:

Universities and corporations are connected as a huge new network, they call it internet2. Every bigger company for example has its on intranet, which would be there own internet27 if they wanted to. Now the difference is that this is universities and corporations collecting information and using the higher bandwidth for new applications that were not possible on the “real internet”. Internet2 is used as an information platform, but the higher speed allows more applications to be executed and run just fine.

All the network’s traffic is filtered and monitored, so it stays a high level educational platform. If this would go public with the right for everyone to add new things it would either carry a huge cost and in my opinion it would be impossible to achieve, as well.

Compare internet2 to a smaller, but faster internet that contains only educational information and does not have any form of commercial interest. No banners for viagra, no spam emails for “making things bigger”.. you know what i mean

Well, once again this might still contain some mistakes and i should probably expand on some explanations here and there, but ill do this another day so i can actually see all my typos and get new ideas!

Imaginando el Futuro de Google

Imagining the Google Future – in English.

An arctile that shows 4 scenarios analysing where the business could be heaading, an arcticle which was published by Chris Taylor in the Business 2.0 Magazine.

The article gives some numbers about US ad money being spent on the yellow pages and on the internet, whereby they are mentioning that the money spent on internet advertising while go up a lot in the future.

This is just common sense in my opinion, watch the history of the internet and its current development – it is clear that when the newer generations all hit working age, most products will be advertised online. There is of course still some products for people that are not quite using the internet nowadays, mostly older people. These people are sometimes a good target group for certain products, and therefore the advertisements have to use other channels than the internet.

For me personally, an advertisement in the yellow pages or even on TV wouldnt affect me at all, as i am using the intenet for research regarding companies and i am not watching tv. Instead I am using the internet to stream/download whatever I want to see.

Google is expanding rapdily, the article is stating 8 new hires per day in 2005, and with the server power they have, they can achieve even more – if they make the right decissions. Their new employees are mostly coming from their very own competition, which would make it even harder for their competitors to put up a fight.

Analysing the different scenarios mentioned in the article, it is important to mention that it was written in 2006. So things like Google TV in 2008 are not really relevant, as we know “the articles near future”.

The first 2 scenarios seem quite frictional to me. to be honest, I just cant imagine that happening. But hey, there is so many things in technology nobody would have imagined 20 years ago, so you never know. Both scenarios tend to see google as a monopoly in various business sectors in the future – whis this I actually agree, but the sectors I have in mind differ a bit from the ones mentioned in the scenarios. Free wireless and mobile phone calls? I just cant see any form of making money with that. Obviously google has way too much information already.. with all the companies they are owning they can just collect a huge database of possible customers for anyone. The newly introduced webbrowser makes it even worse. But how are they going to make a use of that with mobile phone calls? Establish their very own network and then have ads for 5 seconds when you make a call? Or just use it as an expenditure to force your monopoly in different sectors?

Well, those questions remain to be answered by the google owners and researches, as some of them really count as the best at what they are doing – I guess they could come up with something that pays out for the company.

Or not. “google it!” Well, what if google goes to far, as one scenario shows. We are living in a rapidly changing world, especially looking at technology. Competitors might just find a way to be as efficient as google is, but still.. With the power google has already, they would have to make a really big mistake to drop their position.

And hey, google is no bad thing in my opinion. Without google maps I would probably even buy a map, unfold it and use it.. I could actually take it with me as well!

Ooooor I just go to google maps, have all the details I will never find on an oldschool map.. Cant carry that with me? Not true either. Just use the blackberry which is downloading the google maps using 3G. Up to date, way more details, smaller, always in your pocket/bag.

The “dead google” scenario is sending google a warning already – do not push for it. All the information google is gathering, use it in the wrong way and the company will suffer, a lot.

 

Ill conclude this in just a few words: Google is on the best way to being a monopoly in not only one business, and the gathered information will enable them to go for more power every single day. But once the trust of the users is gone due to bad decission making the company will suffer a lot.

Obvioulsy, nobody knows. Let the future come and let’s see how google will use it’s power!

 

Ooonce again, gonna read this again at some point to add some arguments and change minor typos and grammar mistakes.